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International Business and Go To Market Strategies

For many companies globalization and international expansion is necessary. But it can also be complicated when you look at the wide range of regulations, investment climates, cost levels and business cultures. BCI Global develops successful international and go to market strategies for our clients, where turnover, market share and efficiency play a major role. These strategies relate to business plans for products and services as well as the location of sales and back offices, distribution centers, factories, etcetera.

Business development challenges

Is your company:

  • looking for start-up or expansion options into the European market or new emerging markets?
  • reviewing what are the costs and benefits of the routes that can be taken?
  • analyzing what promising markets and countries are for your products/services?
  • considering to set-up sales offices or appoint representatives?

BCI Global’s consulting services

BCI Global can support you with:

  • Dedicated market research and industry analysis, directed at sales volumes, market shares, product pricing, etc.
  • Competitor analysis and assessment of international business climates
  • Development and assessment of start-up strategies and roll-out scenarios (cost-benefit evaluation). Typical elements to include:
    • which products/services to sell in what countries?
    • what channels to use (direct/indirect)?
    • do we need own offices?
    • what activities to outsource?
  • Compilation of European Business Plans that serves as guideline in realization

Go to market strategies

As many companies are exploring business opportunities in developing markets such as China, Russia or Brazil, the question is which go to market model and related supply chain is required to support the business.

BCI Global supports companies in developing and implementing a go to market strategy in terms of:

  • Assessing the value chain alternatives (direct versus indirect, central versus decentral, etc.)
  • Financial Profit & Loss implications of the various business model alternatives
  • Benchmarking what other companies have done in the same geography
  • Business case for the board
  • Implications from a legal, import, compliance and systems perspective
  • Detailed roadmap for implementation
  • Implementation support


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